Kantar Creative Effectiveness Award 2025

In celebration of Nikka Whisky’s 90th anniversary in 2024, we introduced a new communication concept, “Savour the joy of life”, inspired by the philosophy of our founder, Masataka Taketsuru. In the award-winning advertisement, the diversity of the whiskies and individuality of people are expressed through shimmering light and silhouettes, highlighting the idea that everyone has their own unique way of enjoying whisky. The ad was recognized by consumers as one of the most creative and effective advertisements among more than 8,000 tested globally by Kantar in 2024.

We are deeply honored to receive such a prestigious award and remain committed to creating products that bring joy and satisfaction to spirits enthusiasts worldwide.